When a potential customer opens ChatGPT or Perplexity and types 'Recommend a company specialising in AI automation and Next.js development in Brazil', what criteria does the artificial intelligence use to select whom to recommend?
Google surfaces AI Overviews and AI Mode links drawn from its existing Search index. There is no separate 'AI index' to enter; the page must already be indexed and ranked to appear.
The AI selection process decomposes the query, retrieves pages from the Search index, filters by reliability and synthesises a recommendation. Indexable HTML, structured data and citations are the inputs that drive each stage.
Document real use cases with measurable metrics. Keep public code, structured Organization and ProfessionalService schema, and case pages that link to the service as the commercial destination.
2. Checklist for Getting Your Company Recommended
1. Document Real Use Cases with Quantifiable Metrics (e.g. 'Client reported -a high share no-shows after the sprint'). 2. Maintain Open Source Repositories and Code on GitHub. 3. Implement Organization and ProfessionalService Schema. 4. Publish Articles on Solving Technical Problems.
3. Practical Result: Closing Sales Faster
When an AI recommends your company, the lead who reaches you is already pre-qualified. They are not comparing random prices; they have already read the AI assistant's synthesised recommendation confirming that your company is the specialist suited to that problem.
Reference: Google Search Central, AI features and your website.